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To celebrate ten years of The Barber Academy, the goal was to highlight the school’s impact on the barbering industry and the success of its graduates.
The campaign centred around a short video capturing the spirit of the academy — a training environment built around a live, traditional barbershop where students learn their craft with real clients. The story also highlighted the academy’s achievements over the decade, including hundreds of graduates now working in the industry and two alumni winning Barber of the Year awards.
To amplify the story, the narrative was developed into a press release which was picked up by multiple local publications, bringing wider awareness to the academy’s milestone.
Alongside the PR coverage, a targeted Meta campaign was run across the surrounding region to promote the video and drive course enquiries.
Results
Press coverage across several local publications
Video-led campaign celebrating 10 years of The Barber Academy
50+ new course enquiries generated within one month
The campaign successfully combined storytelling, local media coverage and paid social to position The Barber Academy as one of the region’s leading training environments for future barbers.
Links to articles online:
https://www.salisburyradio.co.uk/news/local-news/the-barber-academy-celebrates-ten-years/
SM Video:
https://www.facebook.com/TheBarberAcademySalisbury/videos/1131119942415892/