Seafare Fish & Chips has served the Weeke community in Winchester for decades. Under new ownership, the business needed an updated identity that retained its local recognition while appealing to a new audience.

The Brand Refresh

We developed two creative routes and applied both across the full customer experience. This allowed the owners to compare each direction across signage, menus, social media, apparel and the shop interior before selecting the strongest option.

The chosen identity introduced a new logo, tagline, colour palette and visual style, creating a consistent brand across the physical store and its marketing.

What We Delivered

• Logo and visual identity

• Tagline development

• Shopfront and signage

• Menu and poster design

• Social media concept

• Staff apparel

• Interior design direction

The Outcome

The refresh gave Seafare a more recognisable and consistent identity while respecting the history of the business. The result supports the new owners across the shopfront, in-store experience and future marketing.

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