BRINQQ planned and delivered the opening campaign for Southern Fried Chicken Southampton, helping the restaurant enter a competitive local market with immediate customer demand.

The campaign combined social media management, content creation, paid advertising, local media promotion and launch-day coverage.

More than 200 people gathered outside the restaurant for the opening, while the wider campaign generated over 133,000 social media impressions.

The Campaign

The new Shirley Road restaurant needed to build awareness before opening and give local customers a strong reason to visit.

BRINQQ delivered a campaign covering the weeks before the opening, the launch event and the follow-up period.

Photography and short-form video introduced the food, restaurant, location and opening offer across Facebook, Instagram and TikTok.

Paid social advertising increased local reach, while a separate media campaign through LocaliQ and Newsquest promoted the opening across Southampton.

On launch day, our team captured the queues, customers, food service and atmosphere. This footage extended the campaign beyond the event and gave the restaurant a bank of real customer content.

The Results

Between 4 August and 1 September 2025, the campaign generated:

• More than 200 launch-day visitors

• 133,408 social media impressions

• 830 engagements

• 211 new followers

• 450% increase in engagement

• 1,167% increase in impressions

The LocaliQ and Newsquest campaign also delivered:

• 48,275 impressions

• 1,263 clicks

• 2.62% click-through rate

• 37,956 video plays

What We Delivered

• Campaign planning

• Social media management

• Photography and videography

• Short-form video content

• Paid social advertising

• Local media promotion

• Launch-day coverage

• Follow-up content

The Outcome

Southern Fried Chicken Southampton opened with an established online presence, a growing local audience and visible customer demand.

The campaign moved people from social media to the physical restaurant, bringing more than 200 people to Shirley Road on opening day.

Content captured during the event helped maintain interest and continue audience growth during the following weeks.

Services Used

• Social Media Management

• Content Creation

• Paid Social Advertising

• Photography and Videography

• Media Promotion

• Activation Campaigns

Planning a Restaurant Opening?

BRINQQ plans and delivers restaurant openings and promotional campaigns across London and the wider UK. Need help with your activation campaign?