Greek Fast Food Restaurant Pita Pita Launches in Salisbury

How a local fast food restaurant benefited from our comprehensive marketing solution

Customer Intro

Pita Pita is a Greek fast-food restaurant in the heart of Salisbury city centre. Specialising in authentic gyros wraps and Greek salads, the venue lets guests enjoy their meal three ways — dine-in, grab-and-go takeaway, or delivery, utilising delivery platforms.

The Brief

“We’re ready to open our doors — now we need the whole city to know exactly who we are, what we stand for and why they should come and try our food.” — Owner of Pita Pita

BRINQQ was hired to launch the very first Pita Pita premises in Salisbury from a completely blank canvas.

• Ignite city‑wide brand awareness in the weeks running up to opening day.
• Drive measurable footfall to the store from day 1 and establish repeat visitation.

Solution

• Launch‑Day Content Capture: BRINQQ Marketing produced high‑impact photography of the very first gyros wraps being served, deploying the images across social media within hours under the rallying cry “Join us for a taste of Greece.”
• City‑Wide POV Reel: We toured landmark spots across Salisbury filming locals brandishing a gyros wrap. The snappy Reel — captioned “POV: You’re in Salisbury but your heart is in Greece” — dropped upon Pita Pita opening its doors for the first time and generated a surge of shares and saves.
• Press Tease: Early heads‑up to local outlets (Salisbury Journal, Salisbury Radio, New Valley News) secured teaser snippets, calendar listings and on‑air mentions well before launch day.
• Launch‑Day Press Blitz: A multimedia press release (hero shots, b‑roll, menu PDF) landed in every regional newsroom at 10 a.m., guaranteeing same‑day articles, radio spots and website pick‑ups.
• Follow‑Through Earned Media: Opening‑week buzz snowballed into press features and round‑ups across local food blogs — blanket coverage that crowned Pita Pita Salisbury’s must‑try newcomer.

Results / Benefits

• Generated 100,000+ video views on Instagram within the first 30 days.
• Reached 45,000+ local accounts during the same period.
• Secured 15+ pieces of press coverage across print, web and radio in launch month.
• Built a community of 1,400 followers across Instagram and Facebook in under 4 weeks.
• Queues formed outside the store on multiple occasions in the first month.

Inspirational Takeaways

• Snap content wins attention: Launch‑day photos and a POV reel amassed 100k Instagram views in 30 days — showing that timely, authentic visuals outperform heavy production.
• Press‑first amplification: A one‑week media tease snowballed into 15+ articles and broadcasts, multiplying organic reach and building instant credibility.
• Engineered FOMO drives footfall: Visible queues outside the store created social proof and urgency, proving buzz beats discounts when launching a food venue.

Ongoing Support & Next Steps

• Social Content Production: 2 on‑brand static posts and 1 video Reel per week.
• Community Management: replies to comments, DMs, and Google reviews.
• Hyper‑Local Meta Ads: always‑on campaigns optimised for reach, footfall, and first‑order conversion.
• Local SEO: continuous optimisation of Google Business Profile, citations, and review velocity.
• Local Influencers: continuing the campaign working with local influencers and food bloggers for social proof and additional distribution.
• Bi‑Monthly Strategy Sessions: Data‑driven consultancy meetings to decode results, calibrate creative, and map growth sprints.
• Delivery‑Platform Expansion: Full launch and promotional management on Uber Eats, Just Eat, and Deliveroo — menu optimisation, deal structuring, and cross‑channel promotion.
• Campaign Ideation & Roll‑Out: Close liaison with the founders to spin up limited‑time items, seasonal offers, and collabs that keep buzz and queues alive.
• Website Development & Optimisation: build and maintain a high‑converting site with online ordering, menu management, and SEO‑friendly architecture.

Call to Action

Ready to turn your blank canvas into the next city‑wide sensation? Book a free 30‑minute strategy call with BRINQQ or email us at hello@brinqq.co.uk — let’s start cooking up your success story.